Public Policy Associates (PPA) in partnership with the New Economy Initiative (NEI) and Michigan Municipal League (MML) Foundation is supporting the Michigan Microbusiness Coalition, which is focused on increasing statewide support and developing a new strategy for emerging entrepreneurs and small businesses as essential drivers of economic growth and job creation.

Microbusinesses—defined by the coalition as having 10 or fewer full-time employee positions—account for 191,974 firms, make up over 80% of total businesses, and employ 428,783 individuals in Michigan not counting sole proprietorships according to Michigan Department of Technology, Management & Budget (DTMB) estimates.

PPA is providing facilitation, research, and consultation services to the Coalition. This involves planning meetings, providing updates on relevant policy implications, and helping the Coalition reach consensus.

“Microbusinesses offer the best way to accelerate economic growth across Michigan, but we need to be more intentional about how we support them,” said Helen D. Johnson, president of the MML Foundation. “Collectively, these small businesses have nearly limitless potential to create jobs, increase wealth, and drive productivity in every community in the state. The Michigan Microbusiness Coalition is committed to helping develop policies tailored to their unique needs that help them thrive.”

“Microbusiness owners are more likely to be young, women, and people of color, and they hold the key to building a more resilient and equitable new economy,” said Wafa Dinaro, executive director of NEI. “Entrepreneurs in underserved communities face additional barriers and struggled to access grants and technical assistance throughout the pandemic. As the state looks to increase job growth throughout Michigan, its best bet is focusing on entrepreneurs and small businesses who are ready to create opportunities within their local community.”

The Michigan Microbusiness Coalition has been developing a vision for supporting microbusinesses through targeted funding, increased technical assistance, and leveraging peer knowledge and best practices through a support network. Reforms they support include:

  • Defining Microbusinesses by Law: Codify the definition of microbusinesses in Michigan to 10 or fewer full-time employee positions so that specific policy and legislation can directly support them.
  • Implementing 5% to Start Requirements: Dedicate a percentage of state/federal funding (contracts, economic development funds) to microbusinesses with an emphasis on those in their first five years of operation.
  • Reducing Licensing Barriers: Reduce or eliminate occupational licensing requirements, permits and fees for microbusinesses, including for home-based operations.
  • Providing Health Care Mobility: Provide portable health care benefits for workers in transition who want to start a small business.
  • Reducing or Eliminating Early Tax Burden: Provide immediate tax relief for microbusinesses during their first five years of operation.
  • Making Crowdfunding Easier: Improve regulatory flexibility and reduce compliance requirements with regard to crowdfunding.
  • Creating Michigan Office of Microbusinesses: Designate a liaison in state government to focus on microbusinesses and their unique needs, challenges, and opportunities.

The new coalition is made up of more than 20 local and statewide stakeholders with expertise and interest in supporting and funding microbusinesses, including local governments, large foundations, and industry groups. In addition to NEI and the MML Foundation, participants involved in the initial meetings thus far include: the cities of Detroit and Grand Rapids, Wayne County, the Council of Michigan Foundations, Small Business Association of Michigan, Michigan Women Forward, Michigan SBDC, ProsperUs Detroit, USDA Rural Development, Venture North Funding and Development, Michigan Community Capital, William Davidson Foundation, Community Foundation of St. Clair County, Michigan Economic Development Corporation, W.K. Kellogg Foundation, Ralph C. Wilson Jr. Foundation, Northern Initiatives, and Invest Detroit.

For more information about the Michigan Microbusiness Coalition contact Matt Friedman at (248) 762-1430 or by email at

For more information about PPA’s work supporting inclusive economic development, contact Dan Quinn at (202) 854-8077 or by email at